About

Jere Hietala

Jere Hietala is a Finnish photographer whose work spans advertising, editorial and documentary photography, shaped by more than two decades of experience in demanding environments around the world.

Over the past 20 years, Hietala has worked across more than 60 countries in Europe, Africa and the Middle East, photographing people, organisations, brands and stories in environments where experience, adaptability and trust are essential. His clients and collaborations have included international brands, public sector organisations and demanding field operations.

His photography combines strong visual craft with real-world field experience. Alongside his career as a photographer, Hietala has worked professionally in the security sector for more than eight years across private and government-connected environments. This background has given him a distinct ability to work calmly and professionally in complex situations — from commercial productions to challenging international assignments.

Hietala's photography and documentary work have received more than 20 domestic and international awards and recognitions, including recognition for advertising photography, conservation work and voluntary contributions supporting national defence initiatives. His work has been published internationally, including in Vanity Fair Italy, and exhibited in Milan and Dubai.

His long-term commitment to conservation and anti-poaching work in Southern Africa has also become an important part of his photographic and documentary career. These experiences were explored in the television documentary series Jere Hietala: On the Trail of Poachers, which followed his work documenting wildlife crime and conservation efforts in the field.

Today, Hietala continues to work as a photographer while expanding his work across documentary projects, preparedness, security and resilience. His approach is grounded in first-hand experience — photographing real people, real environments and real stories rather than simply observing them from a distance.

In addition to his professional work, Hietala serves in regional preparedness and security-related responsibilities in Finland, including the Itä-Uusimaa preparedness and security committee. These roles reflect his long-term commitment to resilience, public preparedness and practical community safety.

Mies kuvassa, jolla on parta ja tummat hiukset, pukeutuneena mustaan t-paitaan, vaaleanharmaalla taustalla.

“Real-world experience. Communicated with credibility.”

— Jere Hietala

Beyond the Camera

  • Kaksi miestä hoitamassa sarvikuonoa

    Anti-Poaching Association of Finland

    FOUNDER

    The Anti-Poaching Association of Finland, APAF is an organization that promotes nonprofit work mainly in Finland and in Africa through projects that support wildlife conservation. APAF enhances well-being by mitigating human-wildlife conflict, supporting research and educational initiatives.

  • Henkilö muotokuvassa, joka katsoo kameraan. Tausta vaaleansininen. Hänellä on parta ja hän on pukeutunut valkoiseen paitaan ja tumman siniseen bleiseriin.

    Regional politics

    THE NATIONAL COALITION PARTY

    Jere Hietala's versatile expertise and commitment to value-based activities make him a highly significant and influential figure in the fields of regional safety, entrepreneurship, and nature. His impact is expected to continue strongly well into the future, shaping these areas through his knowledge and dedication.

Clients

Over two decades of international work across documentary, commercial and field environments have led to long-term collaborations with globally recognized brands and organizations.

Mercedes-Benz / L’Oreal / Under Armour / Red bull / Mccann / TBWA / Carinthia / Intersport GmbH / KASOTC / Nokia / Warner Music / Olympic Team Finland / Finnish Defence Forces / Sanoma / MTV3 / Nelonen / Discovery / Rovio / Sek&Grey / Bob the robot / Boomeranger boats / SAKO / Salomon / 5.11 tactical / Neste / Stora Enso / UPM / Polar Aviation / Tallink Silja / Viking Line / Grand Hotel Castrocaro / Hotel Kämp / Sarpaneva / Veikkaus / The Finnish Border Guard / Valio / Bentley Suomi / Nordea / Poliisi